My clients LOVE the way their homes are listed, marketed and sold. Why? Because my full-time marketing team and I at 8z real estate use best in class resources, state of the art marketing technologies and techniques that work and a consistent, tried and true approach to selling your home based on a mastery of the fundamentals of marketing:
1. Product - Your house and how we can work together to make it stand out among the competition. We'll prepare by showing you the best practices for showings, help you recognize areas you can improve and how to accentuate the positives while downplaying the areas that still need improvement.
2. Price - We'll help you analyze the comparable recent sales as well as current competition and compare each component of the value to help you recognize the best price at which your home will sell in today's market. We'll apply our direct and recent experiences with similar homes in Evergreen to help you be confident in the most accurate pricing strategy.
We know how important it is to price your home accurately, especially with computer-generated estimates being so inaccurate. Did you know that "guesstimates" can be off by 15.2% in Jefferson County?
I'll pour over scattergrams, area data, and recent sales in the area. Likewise, I'll use my individual experience and knowledge of the homes here to make a quantitative analysis of the subjective differences among recent sales.
When we develop a pricing strategy together you can trust we have come to an accurate listing price for your home. My goal is for you to be sure that we will get top dollar for your home. Being an expert in the Evergreen area makes this process go smoothly, as there isn't a neighborhood that I don't know.
3. Promotions - This is where the magic happens. The more ready, willing and able buyers that see your home the faster it will sell and the more it will sell for. We use every effective marketing channel to make sure we cast a broad net of engaging information so that prospects can see your home everywhere!
We make sure our listings stand out from the crowd, by raising the bar when it comes to advertising our listings.
Not only do we syndicate to the most trafficked websites available
We also create multiple custom, robust and engaging web pages for every one of our listings. This allows us to promote the unique and compelling facts about our homes in various formats that we control to highlight and accentuate the positives to present our listings most effectively.
Just about every home looks better from the sky. At the very least it's an interesting perspective that captures buyers attention.
We'll apply our marketing expertise to generate graphics that accentuate the positives of your home.
We'll use the best resources - including drones and steady cams to find and promote the unique and compelling features of your home to intrigue buyers and help them value your home over the competing homes.
Video is all the rage, especially on social media. We produce high-quality, full resolution, professional videos for our listings. We showcase the home, highlight the positives and optimize the distribution to make sure that our listings get the most visibility among potential buyers.
When you choose us as your marketing team I'll personally host and narrate:
In addition to top quality photography and compelling video, we also provide amazing 3D scan technology giving potential buyers an engaging way to explore your home before they even visit Evergreen.
We've partnered with the right professionals and invested in the newest technologies to make sure our listings have every advantage over the competition. We are committed to exploring new methods and new platforms as they come available to make sure our listings are at the leading edge of the marketplace--and the top of the list!
Your home is unique and your marketing must reflect that to attract the discerning buyers that will recognize the nuances that make your home special. We take the time and make the effort of true marketing specialists to describe your home with enticing words, captivating photos and descriptive tools like floor plans, 3d scans, video, close up "macro" imagery and more.
We know that your home has its own unique story. Homebuyers in Evergreen care about that story. We Broadcast that story!
Merging all these techniques into an easily accessible and comfortable format helps us tell your home's story in a way that buyers want to pay attention to.
One of the big reasons we're able to attract so much attention to our clients' homes is because we have terrific flexibility and control over the presentations on our website. The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. On the local MLS or Zillow, there is little freedom to change the content or descriptions. On Evergreen-real-estate.com, the shackles have been released and we're free to show your home the way buyers want to envision it. This gives us the power and flexibility to accentuate the unique and compelling positives of your home.
But none of that matters if nobody sees the description, photos, and videos!
How do we get Buyers to our website to see it? We employ SEVERAL different strategies, but chief among them is Facebook Marketing.
We know that Facebook is only getting bigger - in fact, it's said that it's even bigger than Google!
Our listings are uniquely positioned with the highest levels of visibility among targeted prospects! We employ state of the art targeting techniques that other brokerages can't figure out - while our clients are benefiting from exponentially boosted traffic.
We understand people don't go to Facebook to buy a home. But we know the people who are buying homes are on Facebook.
More than once, we've heard stories like: "We weren't looking to buy a home, but we saw your listing on Facebook and realized we had to have it".
Results = Unique Buyer Lead Generation
Facebook is great and it gets amazing results. But there's no doubt that Zillow owns real estate search and advertising right now:
Statistic: Leading real estate websites in the United States in November 2016, based on market share of visits | Statista
Because of this, we have committed to the biggest Zillow budget in all of Metro Denver! Spending approximately $1,000,000 in 2018 on Zillow advertising our listings dominate the Foothills with top placement among buyers from all over the world searching in Evergreen!That kind of commitment to generate the highest level of traffic for our listings is palpable and creates real results in the form of showings, interest and offers.
The more qualified eyes that see your home the faster it will sell and for the best price!
By combining all of the strategies above, we get REAL results for our clients.
We take great pride in delivering a high level of service to our clients that not only meets their expectations but exceeds those expectations. But don't just take my word for it, see and read what our clients have to say in their own words.