6 Things You Should Never Do at Your Open House
I've hosted some truly remarkable open houses in Evergreen lately. In fact, one open house I had in Forest Heights, above the lake had so many prospective buyers that I was running up and down the road directing traffic while other brokers were in the house helping people! If you’re selling your Foothills home, an open house is a great way to generate buzz. You get to present your home while it’s looking its best to many buyers at once, creating a sense of excitement and competition that can bring in multiple offers.
Hosting an open house will also net you more money. How much? Research shows that homes with an open house sell for about $9,000 more than similar homes without—and they typically sell seven days faster.
Don’t miss out on those benefits by making a rookie mistake. To help you prepare, Bob has broken down the top six things you should never do at your open house. Check them out below.
6 things you should never do at your open house
1. Don’t attend
This might sound counterintuitive, but the biggest mistake you can make at your open house is attending at all.
If an open house does its job, potential buyers wander around, falling in love with your home by envisioning it as theirs. That’s hard to do if the current homeowner is hovering. I want buyers to talk openly about what they like and not like so they can move through the process of falling in love with the home. If buyers feel scrutinized, they’re also likely to hesitate before offering feedback that could prove valuable later, and they might not ask questions or engage with your real estate agent the way you want them to.
Attending your open house can also stress you out unnecessarily. What if no one shows up right away? How will you feel if someone has negative feedback or straight up doesn’t like your home? These are common occurrences at open houses that don’t affect the overall success of the event—but they will bring you anxiety and frustration that you’re better off avoiding.
Instead, let me show off your home’s best features, answer questions, and find the perfect buyer for your property while you take a well-deserved break.
2. Don’t schedule your open house at the wrong time
Scheduling your open house on a holiday or at the same time as a popular community event can take it from crowded to crickets.
When should you schedule? Choose a time in the afternoon on the weekend—but avoid overlapping with important local sporting events and highly-anticipated concerts, shows, and festivals. I have found that that 12:00 PM - 2:00 PM is the most successful time block, and scheduling during the spring and early summer is the best move. Spring is typically the busiest time of year for buying and selling homes. The weather is warming up, your landscaping is coming into bloom, and more buyers are entering the market. The spring homebuying season is starting now. That said, if we have a big snow storm I'll recommend canceling the open until we can clear the driveway, decks and patios--nothing sells Evergreen better than blue skies!
3. Don’t neglect cleaning and staging
I can’t underline this enough. A thorough deep clean and professional staging will generate more interest in your home—and it’ll make you more money. It is absolutely noticeable in all of my social media marketing--people tell me all the time, "Bob, your Evergreen listings are always so perfect, neat and beautiful!" Well, that is by design! Selling a home is a team effort and I'm committed to work with you to make sure your home stands out above the competition with thoughtful preparation.
A recent home cleaning guide by Homelite reported that deep cleaning and decluttering before selling can provide a 3 to 5% value boost compared to not doing it, and staging is worth even more.
What is staging? Home staging is about minimizing a home’s flaws, accentuating its positives, and showcasing its potential with on-trend and flattering furniture and decor. The idea is to give the impression of a modern, move-in-ready property while helping a buyer imagine what a home could be.
Professional staging costs anywhere from $1500 to $4,000 depending on the size of your home and the services you want—but the results are worth it. The National Association of Realtors reported that “staging helps sell homes three to 30 times faster than the nonstaged competition. Further, staging can help increase the sale price by up to 20% on average.” Another survey by RESA showed that staged homes sold for $40,000 over list price. What would you do with an extra $40,000?
My stager is amazing and does very specific work for each of my homes--in the sense that she doesn't show up with the same truck load of furniture and fill the house. We walk and talk about the house and specific atmospheres we want to create to accentuate the positives on a case by case basis. She's fantastic!
4. Don’t fill the air with strong smells
Incense, candles, and strong air fresheners are no-gos before your open house, and here’s why. In the store, how many candles do you smell that you absolutely love? And how many do you put back on the shelf with a yuck face? According to Scientific American, scent affects mood and emotional responses—and what we think smells good or bad is extremely personal. It has to do with our associations with certain scents, and even a subconscious negative association can affect our feelings and decision-making process. You want your open house to be as universally positive an experience as possible, so generally speaking, strong smells are best to avoid.
Emotions aside, air fresheners, candles, and incense run the risk of triggering allergies in prospective buyers—and that will not make them want to buy your home. Instead, focus on removing musty odors by deep cleaning your home, shampooing carpets and furniture, and opening the windows.
5. Don’t forget to store personal items
It’s natural for buyers at open houses to be curious; they want to see your home in its entirety. Visitors might open closets, drawers, cabinets, medicine cabinets, and more during their tour. If there’s anything you’d rather not share with the public, it’s best to remove it or store it in a secure place beforehand. Common items to put out of reach include mail, important documents like bank statements and tax paperwork, and prescription medications.
While the vast majority of folks who visit your home will have good intentions, it’s also worth putting away valuables like jewels, heirlooms, firearms and portable electronics.
6. Don’t stress
An open house is a great opportunity, and that’s the best way to look at it. Instead of worrying about the details, when you hire Bob to handle everything you can rest assured things will go smoothly, from scheduling to hosting the event to fielding offers when they come in. You take the day off; we’ll take care of the rest.